Deliver the Perfect Elevator Pitch with These Ten Tips
Entrepreneurs are always looking for the next customer, or the next employee, or even the next partner, which is why they should always have an elevator pitch ready in their back pocket. Elevator pitches are quick and can be delivered in the space of a drink or in an eponymous elevator ride. These pitches aim to get someone interested enough in what you have to offer to ask for a card or to refer you to someone who might be interested. You’re not looking for a definite yes, you’re just looking to hook them.
1. A Great Elevator Pitch is Concise
As the name suggests, an elevator pitch needs to be delivered quickly without leaving out any important details. You should be able to deliver the full spiel in less than sixty seconds, which means you can expect to be able to say around two hundred words.
2. Your Pitch Must Be a Solution or Fill a Niche
Your business must have a point, in that it answers a specific need or problem. Your pitch must explain how your company delivers solutions to people who want them. If your company isn’t doing that, you may have a difficult time making a sell even if you had all the time in the world.
3. Find Out Who Your Audience Is
You need to ask your audience the right questions and find out what they do for a living. This will help you target your pitch.
4. Speak in Layman’s Terms
Since you need to make a strong impression in less than a minute, it is best to make your pitch as relatable as possible. Technical terms, no matter how accurate, can alienate your potential customer or partner. You need to find a way to make your product understandable and relatable to your current audience.
5. Get Their Attention with a Snappy One-Liner
The best way to get your audience’s attention is to give them a line that they’ll be thinking about. You want something catchy, something that can serve as a tag line. It doesn’t have to be completely original – you can compare yourself to a product or well-known brand in a different industry to give them an idea of what to expect without getting too deep into the details.
6. Cater Your Pitch’s Focus to Your Audience
Your pitch needs to have different variations depending on your audience. You may need to add or remove parts depending on what interests them. What gets cut or added depends largely on your company and what you’re offering. For example, if you’re talking to a potential client or customer, talk about what problems your business can solve for them.
7. Be Passionate
If there is anything that gets people interested, it is seeing other people interested. Don’t be afraid to wear your heart on your shoulder if it should come to that.
8. Make Sure That Everyone Has the Same Story
You’re probably not the only person who’s going to have the opportunity to deliver an elevator pitch, so you need to make sure that you have your details straight. Nothing can scare off your audience more than conflicting stories. Make sure that they can all deliver the pitch accurately and convincingly.
9. Give Them Just Enough to Want More
This can be difficult. You want to let them know what you do, but you don’t want to tip your hand too early. Leave the actual methods and any of your secrets for discussion after a contract has been signed or for a more in-depth discussion. Give them something to think about.
10. Leave Them with a Call to Action
Your pitch must have a point, and that’s to get your audience to do something specific. Depending on who you’re talking to, your call to action will change. This will prompt them to make a decision, which can confirm whether or not you should pursue the client or partner further.
Properly apply these tips and you and your company will be ready to take advantage of any random opportunities or encounters that come up. Success can sometimes come down to timing, and you don’t want to miss a single thing.